Lead Generation

Lead generation that connects, routes, and progresses enquiries

Getting enquiries is rarely the problem. The gap is what happens next. Student Convert configures lead capture workflows so your team sees new enquiries fast, owns the next action, and keeps context across conversations, whether you serve local students or overseas markets.

ENROLMENT AUDIT → See what is included ↓
Lead capture workflows Clear pathways from form to next action
CRM connected forms Every enquiry becomes a live record
Enquiry routing Right team, right time, right context
Submit Enquiry Lead Capture A B C D Smart Routing A Admissions Team B Sales Team C Support Team Team Assignment 98% Faster Response 40% More Conversions 24/7 Lead Capture From enquiry to engaged lead in minutes, not days
Visual workflow: Lead capture → Smart routing → Team assignment with metrics

What we configure for lead generation

Lead generation is treated as an operational workflow, not a marketing add on. We configure capture, routing, and follow up so your team can move enquiries forward with consistency, whether you operate in Australia or support international student markets.

Lead capture workflows

Clear enquiry pathways that trigger ownership and next actions straight away, not later when the lead is cold.

CRM connected forms

Every enquiry becomes a live record with context attached, so staff do not re enter data or search for history.

Enquiry routing

Routing rules that match your structure, course types, locations, and domestic and international pipelines.

Sites sit within lead generation quietly, as the structured entry point for enquiries. They support forms and campaigns, and are configured for clarity and conversion, without being promoted as a separate content system.
ENROLMENT AUDIT → Next, routing and visibility ↓

Enquiry routing that matches how your team works

Not every enquiry should go to the same person. We configure routing rules so the right team receives the enquiry with the right context, while the lead is still warm. This is especially important when you manage multiple courses, locations, and domestic and overseas pipelines.

Faster first contact New enquiries surface immediately, with ownership clear from the start.
Right context attached Course interest, source, and key details are captured once, and stay with the record.
Visibility from enquiry to conversation Teams can see what is new, what is active, what is waiting, and what needs attention.
ENROLMENT AUDIT →
Enquiry Form Full Name Email Address Course Interest Submit Enquiry Enquiry Submission ROUTER Course Location Intent Priority Intelligent Routing Team Assignment A Admissions MBA, International 3 S Sales Team Domestic, On-site 5 C Consultancy Post-grad, Research 2 Enquiry Received Smart Processing Team Assigned LIVE ACTIVE 2 min From enquiry to assignment 98% Routing accuracy Smart routing ensures the right enquiry reaches the right team instantly
Intelligent routing workflow: Enquiry → Processing → Team assignment with real-time metrics

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Sites

Sites that support lead capture, without becoming another system to manage

Websites sit in the lead generation layer, but we keep them quiet and practical. The site exists to guide prospects to clear actions, collect the right information, and move enquiries into your workflow. It is not sold as a separate product, and it is not positioned as a content platform.

Clear entry points Pages guide visitors to the next step, with minimal friction and clear intent.
Forms that trigger action Each submission creates a live record and prompts follow up, not a forgotten email.
Channel ready Works for local enquiries and overseas markets, with routing and context configured properly.
ENROLMENT AUDIT →
Start Your Journey Learn More Quick Apply Course Info Live Chat Get Started 42% Conversion Rate 5m Avg Response Time 1.2k Leads/Month NEW John Smith PROG Sarah Chen WON Michael Brown F/U Emma Wilson Live CRM Pipeline 1 Landing Page 2 Lead Capture 3 CRM Pipeline ✓ Conversion Optimized
Conversion-optimized landing pages with clear CTAs flow into live CRM pipelines

Lead capture that moves from enquiry to conversation

Lead capture is only valuable if it triggers action. We configure enquiry workflows so staff know what to do next, ownership is clear, and follow up happens while the enquiry is still warm, across domestic and overseas pipelines.

1

Capture with purpose

Collect the details that support follow up, not a long list of fields. Each form is configured to match your offer, your courses, and the decisions prospects are trying to make.

2

Route automatically

Route enquiries based on program interest, location, delivery mode, and domestic or international intent, so the right team receives the enquiry with context.

3

Trigger follow up

Create a live record and prompt the next action. Follow ups become part of daily work views, not scattered reminders, so enquiries are progressed consistently.

Live records, not inbox noise Every enquiry is captured into the CRM workflow with the history attached from the start.
Clear ownership Enquiries are assigned immediately, so staff know who is responsible and what comes next.
Faster response habits Workflows are designed to reduce delays, improve connection rates, and prevent missed follow ups.

Want to see how your lead capture workflow could run day to day

ENROLMENT AUDIT

CRM connected forms that trigger action and routing

Forms should not create inbox noise. We configure forms to create live CRM records, assign ownership, and route enquiries based on your structure. This supports both local and overseas pipelines without extra admin.

Enquiry Form Full Name Email Address Course Interest Submit Form Submission CRM Record Created Lead: Alex Johnson - MBA Program Owner: Sarah Chen (Admissions) Status: New - Follow Up Scheduled CRM RECORD CRM Record Created Auto-assigned Routed by intent & location
Form submissions automatically create CRM records and trigger intelligent routing

Instead of creating email noise, each enquiry instantly becomes a live record in your CRM with complete context attached. Your team can see enquiry source, course interest, and conversation history immediately.

This eliminates manual data entry and ensures no enquiry gets lost in email chains or spreadsheets.

When ownership is unclear, enquiries get neglected. We configure your CRM to automatically assign leads to the right person or team based on your rules, with follow up tasks created immediately.

This creates accountability and ensures every enquiry receives timely attention from the most appropriate team member.

Enquiries are automatically routed by course type, location, delivery mode, and domestic or international intent. This removes manual sorting and improves connection speed.

Routing rules are configured to match your team structure and can be easily adjusted as your programs evolve.

See how your enquiry flow transforms with proper CRM configuration

ENROLMENT AUDIT
Enquiry routing

Routing rules that keep enquiries moving

Enquiry routing should feel simple for staff, even when your organisation is complex. We configure routing rules so the right person receives the enquiry with context, and the next action is clear, across local and overseas pipelines.

Course interest
Location
Domestic and overseas intent
Time sensitive follow up
Ownership assignment
Routing is configured to be transparent and easy to adjust. It is designed to support daily operations, not create complexity.
ENROLMENT AUDIT →
Route by program and stage

Ensure enquiries are delivered to the correct program team, with the appropriate follow up path attached.

Example
Diploma enquiry goes to the vocational team, short course enquiry goes to the short programs team
Outcome
Less manual sorting, faster response, clearer ownership
Route by location and delivery mode

When you offer multiple campuses or delivery models, routing prevents enquiries landing in the wrong queue.

Example
Brisbane campus enquiry goes to Brisbane admissions, online enquiry goes to the online enrolments team
Outcome
Fewer handovers, less back and forth, higher connection rates
Handle domestic and overseas pipelines

Separate enquiry pathways can be configured for international markets, while keeping the same workflow discipline.

Example
Overseas enquiry goes to the international intake queue with visa and timing prompts included
Outcome
Better context, better follow up, fewer stalled enquiries

Hear from our clients

Student Convert helped us grow from 1500 students per year to over 4000 in just 4 years. Prior to the work of Tracie and the team, it was a constant battle to find anyone that could provide a reliable stream of leads at a reasonable cost. Add in the Student Convert platform and the manner it allows us to interact with leads and it has been a complete game changer. Do yourself a favour and check out what they can do for you!

Bruce Bell

The team at Student Convert have changed the way we do business. The program has created a seamless link between our sales team and our clients. Generating and nurturing leads has never been easier. There is a great balance between automation and still being able to provide our clients with a personal experience. Previously we have used HubSpot. The Student Convert platform is designed specifically for RTOs, HubSpot is more expensive and does not provide the customer support and knowledge offered by the Student Convert team. Simply put, Student Convert has helped us achieve better outcomes, has better support, is more cost-effective and a game changing experience all-round.

Acadia Education

Wow, what a service Tracie’s team provided! Although they focus on conversions of student leads, they were able to adapt quickly to our statewide workforce project to recruit aged care workers across Queensland. We filled 75% of the positions across the country with only 11% of the budget. Within days, the leads were pouring in. In only nine months, we received over 8,000 leads and we are now at 1,500 a month. If you want to build your business, talk to Tracie and her team.

Susie Boyer

Student Convert blew us away. Everything just clicked, and the process was seamless. We had a full marketing team built into the CRM, one package, one fee, no hidden extras. The results have been our best campaigns ever, with profitability soaring and new records every year. Unlike others who charged extra for everything, Student Convert included it all emails, campaigns, support. It felt like we finally had the right team. The difference was immediate, and from the first campaign we knew we’d made the right choice. Student Convert made everything effortless so we could focus on our business, not the tech. The results spoke for themselves, and they keep getting better.

Dale Gillham

Student Convert Case Study: RTO Grows From $2.8M To $15M Per Year In Revenue In Less Than 4 Years

Embark on Skills Generation’s transformative journey from humble beginnings to industry leaders. Grasp the key takeaways from their success formula to boost your RTO’s revenue. Witness how the right system can change everything.
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