Advertising agencies try to generate as many leads as possible for your fixed advertising budget.
But it’s not the cost per lead that’s important.
It’s how much profit you make on each student enrolment that matters.
When you don’t know your numbers, advertising is like pouring water into a bucket that is full of holes.
Advertising strategically is like visiting a student vending machine that never runs out of stock.
How much would you cheerfully pay to acquire a new student?
If you don’t know, our expert consultants will help you figure it out.